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Pacifica Brand

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Pacifica Brand : Schmidt Litho Co.

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A decorative fruit box label showing a map of the entire Pacific with Honolulu, source of Pacific Brand lemons central and from which emanate transport links to major Pacific ports and cities including Adelaide, Sydney, Wellington, Los Angeles, Vancouver, Singapore, Hong Kong, Yokohama and Vladivostok. An eye-catching advertisement for the Johnston Fruit Company, produced from a lithographic process the label is vividly coloured and unused.
mapmaker: Schmidt Litho Co.
place and date of publication: Fresno c. 1917
medium and colour: lithograph, original colour
size in mm: 225 by 320mm (8.75 by 12.5 inches).
ref: 44226

Price: £ 120

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